varjag
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The Look
Цитата о сахаре, Пепси и маркетинге (сорри за английский):
Цитата:
Pepsi once figured out that people consistently liked small sips of Pepsi
better than they liked small sips of Coca-Cola. Now, Pepsi is of course
so sweet and yucky that you could kill with it, but you never notice that
if you only drink small sips of it. Coca-Cola had long ago figured out
that the best way to keep their customers is to make them want another
bottle when they finish the one they started out with. Pepsi did not
have a chance, because once people taste the Real Thing, you simply do
not switch to some oversugared syrupy gunk. The question before the Borg
of Marketing (or vice versa) is now: How to lie about this convincingly?
It was brilliant! Stage tasting competitions. When your mouth is full
of all sorts of weird stuff, a dose of extra sweet-tasting sugar does you
well.
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И я уверен, что маркетинговый отдел Пепси реально понимает этот эффект "первого глотка". А подростков они не столько вкусом, сколько бритни спирсом приманивают.
> Я сравнивал не по составу, а по действию.
Никогда не пил соляную кислоту  |
сапыч наш человек 
