Eidos sent out a press release announcing that Hitman Contracts, the latest installment in the series based on the exploits of hired assassin, is gold for the PC, Xbox, and PC2, and will be available at retail beginning April 21, 2004 in North America (beginning April 30 in Europe). Hitman: Contracts will be backed by an in-depth marketing campaign encompassing television, radio, print, online, channel and public relations activities. The multi-million dollar "make the hit" television campaign features four different 15 and 30-second spots, which will run for a total of six weeks beginning two weeks prior to the game's in-store date. The radio campaign will run nationwide for two months on the Howard Stern Show, and it will feature live reads and sponsorship in the second annual "Mrs. Butterface" contest during the week of May 10, 2004. Hitman: Contracts' print effort includes ads slated to run in lifestyle publications such as FHM, Blender, Penthouse and Stuff magazines. Eidos will also achieve significant reach via major advertising for the game in all the gaming magazines |